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| Intel Scouring The Planet For Future Markets |
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posted by Editor on Monday April 22, @08:16PM
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This story in the San Francisco Chronicle describes how Intel is employing anthropologists and psychologists to locate potential future markets that can provide growth for the company. The experts are hanging out with teenagers in local hostels, young families in their living rooms, fishermen on their boats in Alaska, American Indians on Navajo reservations and the poor in Brazil to inject awareness of real people into the technology efforts that are going on in Intel's labs. While many companies engage in similar research efforts, including Hewlett Packard, Microsoft and Xerox, it is unusual for a supplier of embedded components such as microprocessors to take this kind of an interest in consumer behavior.
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